Chuck will teach your sales team to sell effectively
It’s called persuasive selling, and places the focus on the quality of the interaction that ultimately leads to a successful outcome. Chuck teaches your salespeople how to pay attention to the human element. The guiding principle is that people don’t buy based on what they know about the product. They buy because they feel a salesperson understands their needs, and is legitimately interested in meeting them.
It’s about being invested in your customer. People buy on emotion, then support that decision with logic. Chuck teaches your salespeople how to forge a human connection that encourages buyers to trust your salespeople’s interest in resolving their problems enough to be receptive to the product they’re pitching.